The US arm of IGA has completed a deal with Digital Foodie to make the on-demand grocery platform the preferred partner for enabling on-demand grocery to IGA’s licensed retailers.
The partner program includes retailer branded web service, linked to IGA-branded native mobile applications, for placing orders and shopping planning, as well as in-store picking and fulfillment tools for optimised store pick-up and home delivery.
A marketing partnership has also been set up for digital experiences that tap into Digital Foodie’s success in European grocery markets. Digital Foodie will work closely with IGA and its retailers to develop marketing offers and training programs for converged groceries proven to achieve a high level of consumer adoption with profitable results for grocers.
“We are extremely impressed with Digital Foodie’s on-demand technology and their achievements in the more competitive European market, as well as their combination of technology and ability to drive a grocer’s on-demand business,” IGA CEO Mark Batenic said.
“Their proven software platform will come bundled with a supporting marketing rollout that we’re certain will be tremendously effective in bringing shopper attention to this new service offering. We look forward to this new partnership, and the immediate benefit our retailers will see from the expansion of their business model.”