Allen’s announces a new and exciting taste, turning its Snakes Alive lollies sour with the launch of Allen’s Sourz Snakes Alive.
The team at Allen’s says that the new snakes will be soft, juicy and stretchy, like the original Snakes Alive lolly, but will surprise the taste buds with a sour twist.
“Snakes Alive are a long-time favourite with lolly fans, so we have combined this with the power of sour to blow Aussies away with these tasty new lollies,” says Nestle Head of Marketing Confectionery, Joyce Tan.
The Snakes Alive flavours; Zesty Lemon, Luscious Strawberry, Juicy Blackberry, Tasty Pineapple and Sweet Apricot will remain, but have been transformed with a sour coating, creating a bold flavour experience.
“We can’t wait to see lolly lovers nationwide pull their best sour face when they try the new Sourz Snakes Alive – we’re sure they’re going to be a huge hit,” says Ms Joyce.
The new Allen’s Sourz Snakes Alive is RRP $2.95 and will be available exclusively in Woolworths nationwide this month.