ALDI’s 2016 ‘Meat Index’ indicates that consumers in Australia spend $378 million a week on meat to cook at home.
ALDI Australia commissioned Galaxy Research to survey 1,001 grocery buyers in June, with its report suggesting that the average household consumes 4.5 meat meals at home per week, with chicken the most popular meat.
Some of the other key findings in the report include:
- Two-thirds of respondents said they bought their meat where they thought they could get the best quality for the best price.
- The average household spent $46 a week on meat, but one in five of those surveyed said they would spend more if they could afford it.
- Other reasons for buying more meat included finding cheaper cuts (29 per cent) and easy-to-follow recipes (28 per cent), having more time to cook (27 per cent) and convenient package sizes (24 per cent).
- Half of respondents said they were likely to cook their meat in a slow cooker, roughly the same as the number who were likely to use a barbecue.
“The ALDI Meat Index shows Australians are looking for better value, wanting to squeeze more meat into their weekly grocery budget without having to compromise on quality,” an ALDI Australia spokesperson said. “They’re looking for high-quality, affordable and convenient products that are both easy to cook through the week and something special to celebrate with friends and family.”