ALDI is set to launch a ‘giant’ hot cross bun later this month and is celebrating with an exclusive collaboration with iconic brand Budgy Smuggler Australia. 
This year will see the largest ever line-up of hot cross buns at ALDI, including the introduction of the first Giant Brioche Hot Cross Bun, offering 11 servings of “genuine” French brioche with fruit and spices.
“We’re always excited to introduce our customers to new additions to our Easter bakery range each year, and we’re sure hot cross bun aficionados will love ALDI’s Giant Brioche Hot Cross Bun this season,” says ALDI Australia Buying Director for Bread and Bakery Luke Iemma.
“The oversized Easter speciality weighs 550g and at close to 20cm in diameter, it’s almost the same size as a soccer ball. Now the only decision left to make is if you plan to share it with your loved ones or eat it all to yourself. No judgement here.”
To celebrate, ALDI has teamed up with Budgy Smuggler to release limited-edition Bun-gy Smugglers.
The collection will include the iconic Budgy bottoms and one-piece swimmers at Budgy Smuggler stores and in “typical ALDI fashion, at great low prices”. The men’s ALDI Bun-gy Smuggler bottoms will be available for $58.50, and the women’s one-piece will be available for $90 – that’s 10% off the standard price.
“ALDI does Good Different, we do Good Smuggling, so it’s a no brainer to combine forces and deliver the hottest buns this Easter. These tasty treats aren’t just good different, they’re perfect for anyone that wants to look (and feel) like a snack,” says Budgy Smuggler Head of Partnerships Jimmy Exelby.
“Whether you’re poolside, beach-bound, or just popping down to ALDI for another pack of their giant hot cross buns, these Bun-gy Smugglers will have you looking hotter than a freshly toasted brioche.”
All profits from the sale of the Bun-gy Smugglers will go to ALDI’s national charity partner Camp Quality, who help to bring positivity, fun and laughter back into the lives of kids facing cancer.
ALDI is giving away 100 pairs of the swimmers to its “#ALDIcore shoppers” before they go on sale in Budgy Smuggler stores. The competition opens today (19 March) via ALDI Australia’s Facebook Group and Instagram, closing on 23 March.