The first-ever Australian Made Week has kicked off urging shoppers to say ‘g’day’ to one extra locally made or grown product per week to help boost the country’s economy over the next 12 months.
According to Australian Made Chief Executive Ben Lazzaro, the purpose of Australian Made Week – which runs until Sunday, 30 May – is to celebrate and support local makers and growers.
“It’s an opportunity to focus on the benefits of buying local and highlight that when you buy Australian made, you have a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain,” he says.
“Even making a small change in your weekly shopping can create a huge difference for local businesses.”
Entrepreneur, model and Australian Made ambassador Elyse Knowles is calling on everyone to get involved in Australian Made Week by seeking out and buying genuine Aussie products bearing the trusted green-and-gold kangaroo logo.
“When you’re making purchases – whether it’s flowers, bed linen, sunscreen or socks – go for Australian made or grown and spread the word on your socials by posting about your buy with #AustralianMadeWeek,” she says.
“There are so many high-quality Australian products, and we have an international reputation for having some of the highest standards in craftsmanship, safety and quality. Hopefully I can help encourage Australians to support their local communities and buy one more Australian made product per week.”
Australian Made Week is being promoted through TV, radio, print and online advertisements featuring Ms Knowles.