The team behind Bae Juice – the Korean Pear hangover prevention drink – is back, and they’re flipping the energy drink game on its head.
Bae Juice Energy is Australia’s “first-ever” “all-natural” caffeinated juice. As traditional energy drinks come under increasing scrutiny for their sugar content and synthetic ingredients, Bae Juice Energy delivers a refreshing point of difference:
- Korean Pear Juice – Hydrating, antioxidant-rich, and packed with natural sugars
- Green Tea Extract – A natural caffeine source for a steady, long-lasting buzz
- Vitamin C – For immune support and all-day energy.
“This isn’t just another energy drink. It’s the first of its kind in Australia – and the cleanest option on the shelf,” says Bae Juice co-founder Tim O’Sullivan. “We saw a gap for a functional, easy-drinking energy boost that fits seamlessly into daily routines. No jitters. No 20 teaspoons of sugar. Just a better way to feel good.”
After dominating the natural hangover space with more than five million packets sold, Bae Juice is taking its next big leap. The brand has now surpassed $10 million in total revenue since launching in 2019 – with over $2.5 million generated this financial year alone.
“We built the hangover category from scratch. Now, we’re expanding into a space that desperately needs disruption,” says co-founder Liam Picken. “People want cleaner, more conscious options – so we made one.”
Launching with one hero SKU, Bae Juice Energy is already turning heads with major retailers and is expected to roll out to over 5000 stores nationally by the end of 2025 including 1000-plus independents.
“The shift toward functional beverages is more than a trend – it’s a global movement. With the Australian energy drink market surpassing $1 billion, and the global functional drinks category projected to hit $339.6 billion by 2030, Bae Juice Energy is entering the race with purpose, momentum, and no direct competition in its lane.”
“The alignment is perfect,” says Mr O’Sullivan. “We help you feel better the morning after drinking—and now we’re energising your every day with natural ingredients. We want to continue redefining what people reach for in the fridge.”
“Backed by explosive consumer demand and year-on-year growth of 18%, Bae Juice is not just a brand – it’s a movement.” With a third product already in development (set for early 2026), the founders are laser-focused on scaling their portfolio of natural, functional beverages that disrupt and delight.
“We’ve kept it lean – just the three of us running the show,” says Mr O’Sullivan. “And now we’re breaking into a billion-dollar category with something completely new. We’re not here to copy the big guys – we’re here to do things differently and make Bae a household name in the process.”
