New Zealand’s first ‘better-for-you’ alcoholic premixes have launched in Australia.
Clean Collective, marketed as offering “clean ingredients and a refreshing taste” is one of New Zealand’s leading independent liquor brands, with products available in over 1,200 stores nationwide.
With a strong demand from Aussie consumers and a natural alignment with the Australian lifestyle, Clean Collective launched into the local market late last year.
“As Kiwis with a business, Australia has always been on our radar as a promising market,” said Holly McGrath, who co-founded the brand with Daniel Benoy.
“After launching Clean Collective and spotting a similar market gap as in NZ, we initially focused on our home market due to limited resources. Now, after 7 years of growth, we believe it’s the right time to take the leap,” she said.
“We’re confident in our unique product and brand and are starting with the NSW retail market. We’ll also offer e-commerce options to reach other states as we expand,” she said.
The Clean Collective range offers natural, full-flavour premixes in sleek 250ml cans, featuring expertly blended fruit-infused flavours with premium spirits. Launching in Australia is the Tropical Passionfruit and Mango with Vodka, refreshing Pineapple with Vodka, and tantalisingly vibrant Pear & Elderflower with Vodka.
The products are vegan and gluten-free, catering to a wide range of dietary preferences. They also contain no sugar, no carbs, no preservatives, and natural ingredients.
With a focus on natural ingredients, exceptional taste, and a commitment to doing things differently, Clean Collective is a brand that refuses to settle for the status quo. From the outset, the brand set itself apart by becoming one of the first alcoholic brands to feature a nutritional panel on its packaging, reflecting the founders’ dedication to transparency and quality.