Coopers Brewery has expanded its home-brew portfolio with the launch of a new range of beer extracts that have a craft focus.
Released under the Thomas Cooper label, the new series has been specifically designed to help home brewers achieve a craft beer result.
Coopers Marketing Manager, Brewing Products Scott Harris said the launch was timely, with craft beer the fastest growing sector of the beer market around the world and DIY brewers increasingly looking to make craft styles of beer at home.
“The Thomas Cooper range comprises high-quality, pure malted barley extracts, each with its own specifically matched yeast blend, and are designed to be used with additional brewing adjuncts to replicate the bolder characters and flavours associated with craft beers,” he said.
“The range is designed to encourage experimentation by experienced DIY brewers who want to further develop the brews into their own unique craft beer styles.”
Mr Harris says the new Thomas Cooper range includes an Amber Ale, US American Pale Ale and US Indian Pale Ale, styles that together represent the majority of craft beers consumed.
The launch of the Thomas Cooper range coincides with the release of refreshed labelling for its Original and International DIY Beer extracts, adding multi-language information and nutritional panels.