MasterChef and My Kitchen Rules contestants, football players and foodies were among diners who attended the launch of a unique ‘dining in the dark’ pop-up restaurant, which was in fact serving Dr. Oetker frozen pizza.
The Scuro Ristorante launch was attended by Melbourne Demons player Bernie Vince, AFL commentator and former Hawthorn player Ben Dixon, 2014 My Kitchen Rules contestants Carly Saunders and Tresne Middleton, 2014 MasterChef winner Brent Owens and his partner Madison Ancrum, plus the wife of AFL star Jonathan Brown, Kylie Brown.
Unbeknown to diners, as they were eating their pizza in the dark, the pop-up restaurant was rotating and being transformed into a lounge room. Guests then encountered another surprise when they were informed that the pizzeria taste experience they had enjoyed was Dr. Oetker Ristorante Pizza.
The sensory experience was created to show frozen pizza doesn’t have to be a compromise, and that restaurant-quality pizza can be enjoyed in the comfort of your own home.
Other diners taking part in the Scuro Ristorante experience had been drawn from a public ballot.
The Dr Oetker Ristorante range includes Mozzarella; Spinaci, Prosciutto; Pepperoni-Salame, Bolognese, Funghi, Hawaii, Quattro Formaggi, and Pollo.
Reactions at the Scuro Ristorante event can be viewed here.