Drakes Supermarkets’ 2024 Christmas Charity Campaign has raised a total of $55,581.65 for Ronald McDonald House Charities (RMHC). The raised funds will help provide accommodation, meals, and vital support services for families with seriously ill or injured children, ensuring they can stay together during challenging times.
Running from 11-31 December, the campaign was held across all Drakes stores in South Australia and Queensland. The campaign saw 5 cents from selected product sales donated directly to RMHC.
The funds raised will go directly to supporting RMHC’s vital work, offering comfort and hope to families when they need it most.
“We are incredibly grateful to be involved in Drakes National Christmas campaign,” said Melissa Monkhouse, CEO of RMHC South Australia. “This initiative will make a significant difference in the lives of over 2,500 families we support annually, many of whom are facing the most difficult times of their lives. The funds raised will be invaluable in providing vital support and ensuring these families have a place to call home during their child’s treatment.”
“Each year around 3,500 families call RMHC SEQ their home-away-from-home, with majority of our families travelling from regional Queensland to stay with us,” added Emma Thompson, CEO of RMHC South East Queensland.
“This wonderful initiative will go straight towards providing essential accommodation and support programs for families with ill or injured children – a gift that we will remember forever this holiday season.”
Roger Drake, Managing Director of Drakes Supermarkets said the remarkable achievement wouldn’t have been possible without the unwavering support of our team members and loyal customers.
“Their generosity and enthusiasm have helped us make a meaningful difference, reinforcing our commitment to giving back to the communities we proudly serve,” he said.
Drakes Supermarkets extends a heartfelt thanks to everyone who participated and looks forward to continuing its partnership with RMHC, making a real difference for families across South Australia and Queensland.