Endeavour Group continues to see “strong demand” in zero alcohol drinks.
Across the Group’s retail stores, Dan Murphy’s and BWS, sales of zero alcohol products have grown more than 150% in the last 24 months, with 329 different products now on offer.
“Zero alcohol products remain one of our fastest growing categories,” says Endeavour Group Director Buying & Merchandise Tim Carroll.
“We think it is great that more Australians are embracing drinking less and better, which is why we want to lean in and support this trend.”
During the month of July, sales of zero alcohol products are said to typically double in BWS and Dan Murphy’s.
“The majority of customers first discover the great quality of the new wave of zero alcohol when trying them for specific occasions, such as Dry July, mid-week drinks or if they are the designated driver,” says Mr Carroll.
“Once they have tried them, they keep coming back for more – which is why we keep seeing consistent sales all year round.”
The popularity of zero alcohol is also “booming” in pubs, with Endeavour Group’s hospitality arm ALH Group – which has more than 340 venues across the country under its umbrella – seeing an increase in demand of more than 130% in the last 12 months with beers being the most popular choice of patrons.
DrinkWise CEO Simon Strahan adds: “The increasing popularity of zero alcohol products is a positive sign that Australian consumers are making active decisions to cut back on their alcohol consumption. It’s no longer just the choice for designated drivers either, with consumers opting for zero alcohol options to suit a range of lifestyle choices.”