Fifth Dimension Consulting (5D) has appointed Andrew Slot as Managing Director, Melbourne, as part of its ambitious growth strategy.
The company, known for its leadership in the ‘Science of Choice’, aims to expand its presence in Victoria and the broader APAC region while enhancing its global capabilities in consumer insights, growth strategies and marketing effectiveness.
With over 15 years of leadership experience, Mr Slot is renowned for his expertise in customer insights, brand development and data-driven strategies. His role will focus on enhancing 5D offerings in brand, customer experience and product research, while fostering deep and meaningful client partnerships and expanding the company’s presence throughout Australia.
Founder and CEO Lyndall Spooner emphasised the company’s vision of empowering businesses with insights rooted in the ‘Science of Choice’, combining advanced mixed methodologies with a deep understanding of consumer behaviour to drive growth, engagement and retention.
“Andrew’s appointment to the expanding leadership team and the launch of our Melbourne office are exciting milestones in our journey to amplify our impact,” said Ms Spooner.
“Our focus is to help businesses domestically and internationally to increase their brand win rate through our unparalleled thinking, methodologies and capabilities.
“Businesses are grappling to grow market share in an increasingly fragmented market. We are able to help them drive growth and increase customer stickiness by making the complex simple.”
Mr Slot expressed his enthusiasm for joining the innovative and dynamic team at 5D, highlighting the opportunity to contribute to its continued growth, already impressive offering in customer insights and client success.
“It’s an exciting time to be part of such a dynamic and technologically advanced company and I’m eager to help businesses achieve sustainable and impactful outcomes,” he said.
About 5D
5D is an award-winning strategic research consultancy renowned for its innovation in strategy, experience, research and technology. Since its founding in 2006, the company has continually evolved its capabilities to embrace uncertainty and lead the industry with groundbreaking insights. Recognised with accolades such as the FORSTA AIR Awards and Confirmit ACE Awards, 5D is also listed among the GreenBook Research Industry Trends (GRIT) Top 25 Strategic Consultancies.