Ofload, Australia’s leading digital freight and logistics platform, has announced the appointment of Dean Newman as its new Chief Operating Officer, strengthening the company’s executive team as it enters its next stage of growth and national scale.
Mr Newman joins Ofload following an accomplished career spanning over 30 years in supply chain transformation, operational leadership, and digital enablement.
Most recently, Newman was Director of Primary ConnectX and Innovation at Woolworths Group (Primary Connect), helping lead one of Australia’s largest retail supply chain networks. Primary Connect+ serves over 1100 external customers and generates hundreds of millions in annual revenue for the Woolworths Group.
During his time at Woolworths, Mr Newman was instrumental in leading the design and launch of a national award-winning digital trading platform, helping Woolworths secure recognition for technology-led business innovation. He also drove large-scale commercial and digital transformation initiatives that significantly improved operational agility and customer outcomes across a high-volume logistics environment.
His appointment reinforces Ofload’s credibility as the technology-led disruptor in freight logistics and underpins the company’s readiness to scale with enterprise-grade operational leadership.
Commenting on Mr Newman’s appointment, Geoffroy Henry, founder and CEO of Ofload, said: “Dean’s appointment marks a significant milestone in Ofload’s journey. He brings unmatched industry insight, deep operational experience, and a proven track record in both digital transformation and execution. Dean’s leadership will be instrumental to our continued growth and development.”
Dean Newman, incoming COO of Ofload, said: “Ofload is reshaping the future of freight; combining technology, sustainability and commercial agility in a way few others have.”
“I’m excited to join at such a pivotal time and help drive the next phase of growth, as we scale nationally to deliver smarter, faster, and more sustainable freight outcomes for the businesses and carriers who rely on us.”
Mr Newman is a former President and Chair of the Australasian Supply Chain Institute (ASCI) and holds an MBA and a Master of Integrated Supply Chain Management, rounding out a career that has consistently blended strategic innovation with delivery excellence.
About Ofload
Ofload is Australia’s leading digital road freight provider, helping businesses achieve efficient, flexible and sustainable supply chains, with a nationwide carrier network servicing over 10,000 monthly shipments of all types of road freight.
Ofload connects leading brands such Asahi, Primo, Kimberly-Clark, Metcash and Noumi with carriers in a smarter way to fill empty shipping capacity, utilising the thousands of kilometres of journeys per year otherwise wasted, and reducing CO2 emissions.
The company actively supports Australia’s small business carriers, connecting reliable small-to-medium-sized transport operators from the “long tail” of the nation’s AUD$66B road freight industry, with Australia’s largest brands and shippers.
