PMA Australia-New Zealand (PMA A-NZ) and Nutrition Australia are partnering for this year’s National Nutrition Week (October 11-17) to help people choose to live healthier lifestyles.
The partnership combines the messaging of the fresh produce industry-backed ‘Pick Right. Feel Bright!’ campaign with Nutrition Australia’s ‘Try for 5’ challenge, to show consumers that eating more fresh produce, especially vegetables, is possible and will lead to a healthier nation and lower rates of obesity and related preventable illness.
“Combining the fresh produce industry – the source of so many products for healthier eating – with the Australian nutrition industry is a really exciting step,” PMA A-NZ CEO Michael Worthington said.
“It just makes so much sense and we look forward to bringing it alive during National Nutrition Week.”
National Nutrition Week will be adopting the PMA A-NZ industry campaign ‘Pick Right. Feel Bright!’ as the primary message to inspire healthy eating at home, in the office, at schools and in everyday life.
Consumers will be supported to put this messaging into practice through Nutrition Australia’s ‘Try for 5’ challenge which will encourage them to eat five serves of vegetables every day and enjoy the benefits of choosing to live a healthier lifestyle.
According to Nutrition Australia’s Victoria Division CEO, Lucinda Hancock, only six per cent of Australians eat enough vegetables, yet more than a third of the population’s daily kilojoules comes from heavily processed foods and drinks such as cakes, lollies, take-away food and sugary drinks.
“We’re delighted to be working with the ‘Pick Right. Feel Bright!’ campaign and the fresh produce industry to inspire consumers during National Nutrition Week to enjoy more vegetables, as well as fruit, which together make up the foundation of the ‘healthy eating pyramid’,” she said.