Mother Earth has increased the amount of oats in its Baked Oaty Slices to provide what it describes as more goodness, more energy and the feeling of being fuller for longer.
Mother Earth Senior Brand Manager Caroline Potter says the new, improved recipe is also reflected on new packaging.
“We’ve updated our packaging to highlight what shoppers have loved about Baked Oaty Slices for the past 20 years: wholegrain cereals, oats, great taste and great quality,” she said.
“We have always made our slices with natural ingredients, including butter, and minimal processing, just like you’d make at home.”
Available in nine flavours, Mother Earth’s Baked Oaty Slices are made with wholegrain cereals, rolled oats and wholemeal flour, and contain no artificial colours or flavours.