Beloved cheese brand Babybel has teamed up with The Pokémon Company International and its iconic franchise to bring a fun and flavourful collaboration that’s sure to spark excitement for Pokémon Trainers of all ages.
The partnership will see popular Pokémon characters appearing on Mini Babybel packs in supermarkets across Australia.
For a limited time, fans will be able to discover a range of special packs showcasing popular Pokémon such as Bulbasaur, Charmander, Squirtle and Pikachu, adding a playful twist to Babybel’s cheese snacks.
“Babybel has always been about bringing joy to snack time, and there is no better way to do that than by teaming up with Pokémon, a franchise that has captured the hearts of fans across multiple generations,” said a spokesperson from Bel Brands Australia.
“Combining the Pokémon franchise with Babybel is a great way to create excitement for fans of both brands and to appeal to both youngsters as well as their parents who grew up with Pokémon. Together, we’re looking to deliver a delicious and entertaining way for fans to enjoy both worlds and to turn every Babybel moment into a tasty adventure.”
The special edition Pokémon Mini Babybel packs will be available in the 5-pk format at Woolworths, Coles and Metcash stores across the country from early April onwards until sold out.
The collaboration will be supported with eye-catching POS materials will in store, and engagement from influencers on key platforms such as Tik Tok and Instagram, encouraging fans to share their favorite Pokémon Mini Babybel moments.