The “first” industrially compostable capsule to be available in independent supermarkets across Australia is both roasted and packed in Melbourne.
By Grinders Coffee General Manager Sally Byrne.
Grinders Coffee’s new compostable capsules will take only one year to break down in landfill compared to plastic capsules which takes 500 years and aluminum capsules, 200 years, to breakdown.
Australians have very high standards when it comes to coffee. As one of the leading coffee brands in Australia, Grinders Coffee continues to bring great innovation with their new compostable capsules that does not compromise on the flavour while offering a sustainable option in the market.
Three million capsules are sent to landfill each day. Despite some recycling options on existing capsules available today, less than 5% of capsules are currently being recycled due to challenges of collection and processing.
Grinders’ capsules are now all organic waste which are certified for industrial composting – no need to remove the lid or separate the coffee from the capsule.
Our compostable capsules are a giant step forward in bringing progress and innovation to the coffee category. Capsules are the largest segment in roast and ground, accounting for $259 million, and is the fastest growing segment in coffee, growing by over 40%. Moving towards more environmentally friendly capsules will offer our customers a better alternative to what is currently available.
Australians have a love affair with coffee and enjoy curating and creating the perfect cup at home.
We are bringing great innovation for those coffee moments without compromising on our rich indulgent flavour.
The new compostable capsules will allow Grinders’ loyal consumers to continue to enjoy the quality coffee they have come to know and love since 1962, while introducing new fans to the fruity, smooth delivery of Crèma, the perfect balance of Grinders’ Espresso or the full-bodied Rich Espresso or maybe the strong, intense, dark chocolate notes of its Double Espresso coffee.
From coffee growers to coffee lovers, Grinders is about creating a better coffee experience for everyone and compostable capsules is just one-way of offering a more sustainable choice for consumers across Australia who can now contribute to a healthier planet.
Grinders’ mission is for all packaging to be 100% recyclable and compostable by 2025.
Grinders has already started by creating better design, light-weighting and replacing virgin materials with recycled content, and cups are made from 100% PEFC certified sustainable and renewable resources.
Grinders has also introduced single wall takeaway cups and are replacing all double wall cups where possible. Reducing waste by 40%.
Grinders works with industry partners remains an important part of our mission as we continue to work with Planet Ark and other leading roasters to collect spent coffee grounds to be repurposed into innovative and higher value end use. So far over 13 tonnes of spent coffee grounds have been repurposed – that’s the equivalent of over 550,000 coffees saved from landfill.
We know Australians want more when it comes to their favourite brands, and Grinders Coffee is doing all it can to deliver a more sustainable coffee range with the highest quality coffee.
The new Grinders Coffee industrial compostable capsule range is now available from independent supermarkets across Australia, Amazon, and the Grinders Coffee website.
About Sally Byrne
Sally Byrne is General Manager at Grinders Coffee. As an accomplished senior leader with over 20 years’ experience in blue chip multi-national organisations in strategy, consumer marketing, innovation, digital, media and sales, Sally is leading Grinders Coffee in its mission to create a better coffee experience for Australians.