In line with the trend towards consumers seeking more natural alternatives, Yoplait has introduced Greek Style Yoghurt.
The brand says it is helping overcome shopper barriers to traditional Greek yoghurts by introducing a milder taste profile and providing a low-fat offer.
Yoplait Greek Style Yoghurt is low fat, contains protein, is made with no artificial flavours, colours or preservatives, and comprises only a few simple ingredients.
The range consists of Vanilla, Honey and Smooth & Creamy, each available in 950g packs.
The launch is being supported by a campaign that includes national TV support, sampling, POS and digital.
RRP: $5.99.
Website: www.yoplait.com.au.
Stockist inquiries: 1800 677 852.