Simson’s Pantry is shaking up the wrap aisle with a “category-first innovation” with “Australia’s first” High Protein Souvlaki Wrap, delivering 10 grams of protein per wrap.
As the demand for high-protein foods continues to rise globally, more consumers are recognising the essential role protein plays in muscle growth, tissue repair, and immune support.
Understanding the importance of protein in a balanced diet, Simson’s Pantry is giving Australians a “healthier way” to enjoy souvlaki at home by launching a new range that is packed with protein, without compromising on taste or texture.
Made for everyday Aussies – from the gym-goers to health-conscious consumers, to busy households looking to up their protein intake – the Simson’s Pantry High Protein Souvlaki Wrap is the “first of its kind” in the Australian market.
“As Australians continue to prioritise health and nutrition, we saw a clear gap for a high protein wrap that complements their lifestyle,” said Mark Malak, Head of Marketing and Growth.
“We know a tasty souvlaki is a go-to meal for many, and so we wanted to offer a better option that doesn’t compromise on flavour.”
Made in Australia with high-quality ingredients and crafted in Simson’s Pantry’s Maryborough bakery using 100 per cent solar power, the wrap maintains the soft and pliable texture souvlaki wraps are known and loved for.
“We’re always looking for ways to improve not just what Australians eat, but how food is made,” said Mr Malak.
“Sourcing high-quality ingredients and using 100 per cent solar power to produce our wraps is just one way we’re driving innovation for a better future.”
Simson’s Pantry High Protein Souvlaki Wrap 5 Pack 350g (RRP $5) is available exclusively at Coles Supermarkets.