NielsenIQ (NIQ) and GfK SE (GfK) have announced the successful completion of their strategic combination, culminating in forming the world’s “leading” consumer intelligence company.
According to a statement, the strategic combination brings together two companies that have independently made significant investments in omnichannel coverage, business intelligence tools, and predictive analytics.
The combined company is promoted as unites complementary areas of expertise, fusing NIQ’s “leading” insights in FMCG and GfK’s “deep understanding” of consumer technology and durable goods. Together, thousands of existing and potential customers will have newfound access to actionable insights across the total store.
The company says it’s positioned to accelerate its growth by offering ‘the full view’ of consumer behaviour around the globe.
NIQ CEO Jim Peck says NIQ is incredibly excited, as “we combine the strengths of these two great companies to create the future of consumer intelligence”.
“Together, we are powered by more—more global reach, more omnichannel coverage, more granular data, more consumer-sourced insights, and more predictive analytics, which add up to more actionable insights and growth for our customers,” he says.
“Most importantly, we are bringing together innovative industry experts and complementary cultures driven by integrity and the relentless pursuit of delivering the highest quality at all times.”
GfK interim CEO and CFO Lars Nordmark says GfK and NIQ share an “unyielding dedication” to its clients.
“Existing and future clients can trust that our nearly 200 years of combined experience in the industry, underpinned by state-of-the art technology and a commitment to new coverage, will provide an unrivaled view that empowers them to make critical decisions with confidence and drive their business forward,” he says.
The executive leadership team for the company has been carefully selected from both NIQ and GfK. Mr Peck will lead the combined company, supported by the industry’s “most experienced, capable” leadership team.
The combined company will maintain key operational footholds in Chicago, US, Nuremberg, Germany, and Geneva, Switzerland.