New Zealand retailer Four Square has celebrated 100 years of serving communities across the country.
Four Square was the name local grocer and Four Square founder J Heaton Barker gave to the co-operative buying group of local grocers because they “would stand Four Square to all the winds that blew”.
Greg Stone, Head of Four Square, says the key to the brand’s longevity and relevance isn’t what’s changed, but what’s stayed the same.
“Many things have changed over the past 100 years, but the core values of Four Square – convenience and community service – live on,” he says.
“Four Square supermarkets are places where the local community gets together, where you might bump into a neighbour, share a laugh with the checkout operator, and grab a loaf of bread – all in one go.
“Being around for 100 years is a tremendous achievement, and it’s a milestone we couldn’t have reached by ourselves. This anniversary is an opportunity to thank all the Kiwis who have helped us over the years – our customers, our suppliers, and our communities.
“Four Square isn’t just celebrating the past, we’re also looking to the future as we introduce our refreshed store format across the country – a contemporary take on the Four Square brand that everyone knows and loves, geared towards today’s shopper.”