Mr Bradnam has previous experience in UK supermarkets and has worked for major manufacturers such as Cadbury Schweppes and Lion in Australia, across a range of senior commercial and general management positions.
“I am excited to join Ocean Spray and lead the business in Australia and New Zealand,” he said. “Globally, the strength of our brand is anchored by three things that make our offer unique: taste, health and heritage. That, together with Ocean Spray’s innovation pipeline and significant investment in cranberry health research, gives me great confidence that Ocean Spray will continue to grow locally through satisfying Australian and New Zealand consumer needs now and in the future.”
Ocean Spray International President Peter Wyman says the company is creating this position to further leverage its great brands, talent and innovation in the local market.
“Kelvin has a depth of market experience, importantly in healthy foods and beverages,” he said. “We’re looking forward to Kelvin applying his strong commercial management expertise to accelerate our growth across Australia and New Zealand.”
Ocean Spray is an 85-year-old farmers’ cooperative as well as being the world’s leading producer of cranberry juices, juice drinks and dried cranberries.
Ocean Spray launched locally over 20 years ago and today sell through sales agency partners Stuart Alexander in Australia and James Crisp in New Zealand.