Asembl has partnered two iconic Australian brands Menz Violet Crumble and Pauls for a custard creation combining the Violet Crumble flavour with the signature creamy custard of Pauls.
Pauls Violet Crumble Inspired Choc-Honeycomb Custard is a decadent custard with a classic choc-honeycomb taste.
“We are incredibly excited to be working with Pauls to create a way for Australians to enjoy Violet Crumble like never before. We knew our customers would go crazy for this product, so it was an instant yes when we were asked to be involved in this iconic collaboration,” says Menz CEO Phil Sims.
“There are some crazy flavour combinations out there at the moment but trust me when I say this one absolutely makes sense. The delicious blend of Pauls creamy custard and the unmistakable choc honeycomb flavour profile of our Menz Violet Crumble really just hits the spot, the empty containers sitting on my desk can vouch for this,” says Menz National Marketing and Licensing Manager Polly Love.
“There’s no doubt the Pauls Violet Crumble Inspired Choc-Honeycomb Custard is the most earth-shattering custard creation ever – honeycombing together the classic taste of Violet Crumble with the creamy goodness of Pauls custard. We are beyond thrilled to see this in Coles, Woolworths, and independent grocery stores across Australia – we know it is going to be a retail custard sensation,” says Asembl Managing Director Justin Watson.
The Pauls Violet Crumble Inspired Choc-Honeycomb Custard (170g, RRP $3) is available at Coles, Woolworths, and independent grocery stores nationally.