Shopify data reveals retailers hit a record USD $11.5 billion in sales—up 24% from last year, with over 76 million consumers making a purchase.
Locally, merchant sales in APAC grew over 29%, and in Australia the number of consumers purchasing has grown by 14% since last year.
Shopify Managing Director JAPAC Shaun Broughton says: “Against the odds, there’s no doubt that this BFCM weekend proved to be a major success for retailers. Our data revealed a record-breaking holiday as our retailers hit $11.5 billion sales globally–up 24% from last year.
“While the cost-of-living continues to influence consumer shopping behaviour, the number of Australians purchasing from merchants grew 14% and average cart size grew 23%–suggesting many are becoming more strategic with their spending as they seize value-driven deals,” Mr Broughton said.
“In Australia, we also saw a 29% increase in POS transactions, revealing a continued rise of in-store shopping. By taking a unified approach across online and offline channels, retailers have managed to capitalise on evolving consumer behaviours to ensure they capture a significant share of wallet this holiday.
“This weekend has highlighted the resilience of consumer demand, and the continued tenacity of the Australian retail industry. By ensuring a strategic approach to reach the right customers on the right channels, with value at the heart, retailers can still engage budget-conscious consumers to drive a significant portion of their annual revenue.”
Australia highlights from Shopify merchants for the full Black Friday-Cyber Monday weekend shows:
- Growth of consumers: The number of consumers in Australia purchasing from Shopify merchants has grown by 14% over the BFCM weekend in 2023.
- Peak sales hour: 9pm AEST on Cyber Monday, 2 December
- Top selling cities: Melbourne, Sydney, and Brisbane
- Average cart price: $199.12 AUD (23% increase on $162 last year)
- Top product categories by orders: Clothing tops, cosmetics, dresses, fitness and nutrition, activewear
- Top specific product categories:
- Boxer briefs
- Shorts
- Lotions and moisturisers
- Nail polishes
- Eye makeup
- Sunscreen
- Percentage of cross-border orders: 14%
- % of point of sale: POS sales made by Shopify merchants in Australia have grown by 29% since Black Friday-Cyber Monday weekend last year.
- Mobile vs. desktop: 74% vs. 26%.
Global data from Shopify merchants for the full Black Friday-Cyber Monday weekend shows:
- Total sales: From the start of Black Friday through the end of Cyber Monday, Shopify’s merchants’ total 2024 sales were: $11.5 billion USD. That’s a 24% increase in sales from the $9.3 billion during Shopify’s Black Friday-Cyber Monday weekend in 2023.
- Consumers: Over 76 million consumers made a purchase from a Shopify merchant during Black Friday-Cyber Monday.
- Peak sales per minute: $4.6 million on Black Friday, 29 November at 12:01pm EST
- Shop pay GMV growth: 58% YoY
- Top selling countries: US, UK, Australia, Canada, Germany
- Top selling cities: Los Angeles, New York, London, San Francisco, Miami
- Average cart price: $108.56 USD globally [$109.70 on a constant currency basis]
- Top product categories by orders: Clothing tops, cosmetics, fitness and nutrition, pants, activewear
- Percentage of cross-border orders: 16%
- Top trending products based on orders made across Shopify merchants: Vuori, Performance Jogger; Bèis, The Weekender; Tower 28 Beauty, Swipe Serum Concealer; Blackroll, Recovery Pillow, Airup, 3 pods Chilled Cheers
- First sale: 16,500+ merchants made their first sale on Shopify during Black Friday-Cyber Monday weekend this year
- Highest-selling day: More than 67,000 merchants had their highest-selling day ever on Shopify during Black Friday-Cyber Monday weekend
- SHOP:
- 91M+ packages have been tracked on Shop App during Black Friday-Cyber Monday weekend
- INTL:
- Merchants sales in EMEA increased over 39% (42% constant currency) Black Friday-Cyber Monday weekend last year
- Merchants sales in APAC grew over 29% (31% constant currency) over Black Friday-Cyber Monday weekend last year.