Smith’s has teamed up with global streaming giant Netflix for a range of three limited-edition chip flavours, inspired by Zack Snyder’s epic ‘Rebel Moon’.
Sparked by the two-part sci-fi fantasy epic, the limited edition new range sees three flavours join the ranks for Summer; tangy Double Crunch Planet Daggus Spicy Chicken Skewers, moreish Crinkle Cut Veldt Farmhouse Cheese Bread and delicious Crinkle Cut Motherworld Feast Roast Beef Garlic & Herb.
Sporting iconic characters from the franchise, the Smith’s ‘Rebel Moon’ range will descend from the Motherworld for the next six months, offering a unique rebellious twist on fan-favourite flavours for Aussie chip and movie fanatics to try.
PepsiCo Chief Marketing Officer ANZ, Snacks & Beverages Vandita Pandey says: “There’s no better streaming and snacking combo than Netflix and chips. At a time when ‘what are you watching?’ is the new ‘how are you?’, this campaign infuses the Smith’s brand with cultural relevance, by giving them an entry pass to join a Rebel Moon mission directly linked to our chips.”
The New Smith’s Rebel Moon range is available at Coles, Woolworths and other independent retailers.
‘Rebel Moon – Part One: A Child of Fire’, streaming now.
‘Rebel Moon – Part Two: The Scargiver’, 19 April.