Tag Archives: cloud computing

Nielsen set to launch marketing cloud in Australia

Global measurement company Nielsen will hold Australian launch events for its marketing cloud on April 11 and 16. The Sydney launch will take place on April 11 and the Melbourne launch on April 16. According to the company, the Nielsen Marketing Cloud offers “a data management platform with rich, proprietary …

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Retail CIOs concerned about digital performance management

An independent global survey has revealed 77 per cent of retail CIOs are concerned that increasing IT complexity could soon make digital-performance management impossible. The research, which was released by Dynatrace, showed that rapid adoption of new technologies is creating a major headache for retailers’ IT teams, which now spend …

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