Tag Archives: Cowan

Beating the giant-slayers: survival strategies for FMCG brands

Crunch time is fast approaching for brands that have failed to act and those in categories that are in terminal decline. By Cowan Australia CEO Dominic Walsh and Cowan London Managing Director Elizabeth Finn. It’s not a good time to be an FMCG giant. The old certainties of rising incomes, …

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Design agency Cowan Australia relaunches

International design agency Cowan has just relaunched in Australia, the company has announced. It comes at a time, says the company, when client needs in Australia and Asia are once more driving marketers to invest in regionally based brand design. According to the agency, the Cowan Australia team will work …

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