Tag Archives: Forrester Consulting

Retailers struggle to monetise data and drive experience

Eighty-five per cent of global grocery retailers lack the capabilities, technology, people and processes to use insights to monetise their data and drive customer experience, says a new study commissioned by dunnhumby. Despite the apparent barriers, the Forrester Consulting-conducted study, The Future of Retail Revenues Must Be Data Led, finds …

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‘Experience-driven’ companies do better, says new research

New research has found that brands that invest in “experience transformation” across people, processes and technology achieve “superior” business performance, says Adobe. Adobe commissioned the research from Forrester Consulting. The study is entitled ‘The Business Impact of Investing in Customer Experience – A Spotlight On Asia Pacific’. It concluded that …

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