Tag Archives: Frank Caristo

Nielsen Shopper Trends: shoppers centre of everything

Australian shoppers make approximately 37 shopping trips every month and, if retailers want success during these trips, they need to put their shopper at the centre of what they do, reveals the latest Nielsen Shopper Trends report. Nielsen Pacific Executive Director for Consumer Insights Frank Caristo says that Australian shoppers …

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Nielsen launches virtual reality ‘SmartStore’ in Australia

Nielsen has launched an immersive 3D SmartStore that it says will help clients make “faster, smarter, shopper-centric decisions”. The company launched SmartStore last week at invitation-only events in Sydney and Melbourne. It says that more than 200 of its clients across the retail, FMCG, finance and media-agency sectors experienced the …

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