Tag Archives: Google

ARA teams up with Google

The Australian Retailers Association (ARA) and Google have announced a new strategic collaboration this week. Russell Zimmerman, Executive Director of ARA, says a more direct relationship between the ARA and Google will allow the ARA to better support retailers to use digital tools and platforms which support their growth ambitions. …

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Nielsen links with Google to help marketers measure digital-media ROI

Nielsen has been included in Google’s Marketing Mix Model Partner program, enabling the market-research company to collect Google advertising impression and spend data directly from the search engine in a standardised, granular and accurate way. According to Nielsen, the inclusion combines the power of its marketing-mix modelling capabilities and Google’s …

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