Family-owned winery Taylors Wines was named Marketing Team of the Year at the B&T Awards 2016 held at Sydney Town Hall last month.
Taylors says its combination of creativity, innovation and significant bottom-line business results on a modest budget were the key factors in the win. This was evident in the brand’s ‘Live better by degrees’ campaign, where its optimum-drinking-temperature sensors and “industry-leading initiative” to educate consumers about temperature and wine attracted a double-digit percentage increase in sales.
The Taylors team was also recently recognised as Marketing Team of the Year by the Australian Marketing Institute at its Marketing in Excellence Awards, received a nod from the Effies as the only beverage campaign worthy of a trophy, and took out awards for Best Advertising Campaign and Best Innovation at the Drinks Association Australian Drinks Awards.
This is the second time the Taylors team has been recognised as Marketing Team of the Year at the B&T Awards, first receiving the trophy in 2012.
“We are incredibly proud to celebrate another outstanding award for our talented marketing team,” Taylors Chief Marketing Officer Cameron Crowley said. “The Taylors team culture is one that inspires creativity and innovation, and with such a talented and diverse team of specialists, we’ve shown that a strong idea can really make an impact on the bottom line.”
Taylors says the widely successful ‘Optimum drinking’ campaign will be refreshed this summer, reminding Australians that the myth of drinking red wine at room temperature was born in the chilly drawing rooms of medieval France, and that, to enjoy red wine, all consumers need to do is check the temperature sensor on the back of the Taylors bottle.
After success in Australia, Taylors says there has been strong interest from key international markets where the rollout continues.
