UK retailer Tesco has launched a dedicated ‘Best of British’ page on its website.
According to the retailer, the new feature will make it “even easier” for customers across the UK to shop the “best” British grown and produced food, supporting British farmers and producers in the process.
The website page will bring together more than 500 British products, allowing Tesco’s online customers to browse and pick their favourites.
Customers will be able to shop the “best quality, affordable fresh produce”, including fruit and vegetables, meat, fish, eggs, and dairy products. They will also be able to browse a range of recipes inspired by traditional British favourites.
“Supporting British farmers, growers and suppliers remains critical to ensuring we have a robust food industry here in the UK, and we count ourselves as proud champions of British agriculture, striving to source produce from the UK wherever possible,” says Tesco Chief Commercial Officer Ashwin Prasad.
“Our customers share our love for British produce, and we want to do all we can to make it as easy to find as possible, no matter how they shop with us, so we’re thrilled to be launching our Best of British page on our groceries website, bringing together over 500 hundred quality, affordable British products to choose from.”
Tesco says the Best of British page is the latest in a series of steps by the retailer to help support its dedicated British farmers, producers and growers.