Woolworths has teamed up with Pandora and Mood Media to create Australia’s largest in-store internet radio network, which is expected to reach 17 million customers every week.
The retailer will stream specially curated, exclusive Pandora stations in more than 970 supermarkets. The music will be varied to reflect different shopping times, locations and experiences. It will also be refreshed and updated regularly so shoppers will have an updated listening experience each time they visit their store.
Pandora will be mentioned during the audio and in point-of-sale displays, which is aimed at encouraging customers to download the app. Mood Media, Pandora’s business partner, has installed the software and media players across the Woolworths supermarkets.
Woolworths General Manager for Marketing Operations Rod Evenden says the retailer is focused on delivering a great in-store experience for its customers.
“Music plays an important role in setting our mood, whether it’s in a Woolies store, travelling in the car, or cooking dinner at home,” he said.
“We are delighted to have partnered with Pandora and Mood Media to provide our customers with songs and music they enjoy and can relate to.”
In addition to the in-store music, customers will be able to download the Pandora app to access the dedicated Woolworths Radio station. The station features Australian artists such as The Reubens, Keith Urban, Kylie Minogue and Vance Joy, as well as international artists.