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MAY SURVEY INDICATES AUSSIE CONSUMERS’ PRIORITIES A survey of 348 Australians conducted last month highlights the importance of being connected to family and reveals the top three priorities of Australian consumers now. According to the Accenture survey, these priorities are the health of friends and family (77 per cent of respondents), personal health (75 per cent), and financial security (45 per cent). The survey also reveals that consumers continue to shift their grocery habits, with 51 per cent of those surveyed claiming they’re buying what they need online and as needed, to ensure there is enough for others. With panic buying having slowed down, only 10 per cent of respondents are actively stocking up on essentials in case the shops run out, while an equally low proportion are increasing their purchases of products such as hand sanitiser. Forty-eight per cent of those surveyed said they were using contactless payments (eg, tap-to-pay, barcode/QR code scan to pay), along with home delivery (41 per cent) and in-app ordering (33 per cent). In addition, respondents claim they will maintain their increased level of use of digitally enabled services in the future: contactless payments (85 per cent), kerbside pick-up/click and collect (81 per cent), and shopping via social media platforms (78 per cent). SUPERMARKET ALCOHOL RETAILERS IN FRONT Supermarket alcohol retailers hold the largest market share (40.5 per cent) of the total packaged alcohol market, according to new data in Roy Morgan’s ‘Alcohol Retail Report’. This share has increased by 3.1 per centage points compared with a year ago. The report finds that supermarket alcohol retailers have been well placed to reap the greatest benefit from any additional packaged alcohol sales during COVID-19 shutdown restrictions. Wine clubs, however, have the most lucrative packaged alcohol customers. The average wine club customer spends nearly $160 on packaged alcohol in an average week. This is twice the average spend of a duty-free customer and more than three times the spending of customer of a supermarket, hotel bottle shop or independent retailer. The 40.5 per cent of surveyed Australians who purchase packaged alcohol in an average four-week period from a supermarket retailer buy from a store such as BWS, Liquorland, ALDI or IGA. This is followed by supermarket owned standalone retailers such as Dan Murphy’s, First Choice and Vintage Cellars at 35.6 per cent, independent retailers such as Cellarbrations and Local Liquor at 10.7 per cent, hotel bottle shops such as Bottlemart and Thirsty Camel at 7.8 per cent, wine clubs at 5.1 per cent and duty free at 0.3 per cent. NEWS SUPERMARKETS AMONG MOST TRUSTED BRANDS Bunnings has emerged as Australia’s most trusted brand over the past year, according to the Roy Morgan Risk Monitor. ALDI was the second most trusted brand, with Woolworths third and Coles fourth. According to Roy Morgan CEO Michele Levine, Coles was the “fastest mover” over the 12 months ending April 30, to be “neck and neck” with Woolworths for the first time. Coles Chief Marketing Officer Lisa Ronson says the result is a “wonderful acknowledgement for our wonderful members of our Coles family who have been on the frontline under the most challenging of circumstances”. “The result vindicates our decision back when COVID first struck, to become totally focused on our team and on what our customers and community really needed, and ultimately on our purpose to sustainably feed all Australians to lead healthier and happier lives,” she said. Unsurprisingly, given the top four most trusted brands, says Roy Morgan, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector second and consumer products third. JUN, 2020 RETAIL WORLD 15