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OUR SUPPLIERS 16 April Kellogg’s Australia and New Zealand Kellogg’s Australia and New Zealand announced that it would extend its support of OzHarvest and Foodbank, committing to increase food donations by one tonne per month for the next six months. In addition to this, the company has also made an immediate donation of 215,000 serves in cereal and snacks to Foodbank and OzHarvest in Australia and to the City Missions in New Zealand. This commitment is in addition to the company’s 3 million-plus serves of food it donates annually across multiple charities and breakfast giving programs. “It’s difficult to contemplate the extent of this health crisis and the heart- breaking impacts it’s having on people’s lives, particularly those in vulnerable communities,” Kellogg’s Australia Managing Director Esme Borgelt said. “Food relief organisations such as Foodbank, OzHarvest and the City Missions in New Zealand are reporting huge rises in demand for food relief from families who are increasingly experiencing food insecurity. It’s with these families and communities in mind that we’re strengthening our ongoing support for those who need help during this difficult time. “We know that the ongoing impacts of COVID-19 will be long lasting, and we’re continuing to look for new and creative ways to increase the amount of food that we’re able to donate and to make sure we are getting it to those who need it most.” “The ongoing impacts of COVID-19 will be long lasting, and we’re continuing to look for new and creative ways to increase the amount of food that we’re able to donate.” 17 April Uncle Ben’s Uncle Ben’s launched a 45 second video clip on YouTube called ‘Special Guests’. According to the brand, the video reminds consumers of the power food has to help them connect, even when those connections are over a tablet rather than the table. The film follows a dad and daughter at home navigating their ‘new normal’ and shows them cooking and sharing a meal via technology. The moment of connection food creates in a busy day helps bridge the physical distance that families and friends are feeling. “At Uncle Ben’s we believe cooking has the power to bring people together and connection is more important than ever,” said Bronwyn Powell, Marketing Director of Mars Food Australia, the maker of Uncle Ben’s. “We want to inspire families and friends to do what they know, to cook and share a meal, whether it’s an old favourite or one of our new recipes and enjoy that experience at home or virtually.” Energy BBDO Co-Chief Creative Officers Josh Gross and Pedro Pérez add: “This idea brings us back to the human truth that – no matter our circumstances – coming together over a meal as a family is still deeply important.” MAY, 2020 RETAIL WORLD 15 TO PAGE 16