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ORGANIC PRODUCER September just so happens to be Australian Organic Awareness Month, and during this time, retailers, organisations and others rally not only to educate, but also be educated on the importance of certified organic production. This month, Retail World takes a look at why certified organic organic production needs a brighter light shone on it, and how retailers from across the country can get involved. ‘C visited the Australian Organic office, a staff member referred to the farming of certified organic produce as “leaving the earth from which it is sourced better than when you found it” – something I hadn’t considered previously. The Australian Organic website lists the following benefits of organic sourcing: • Sustainable and regenerative • Harmful synthetic chemical free • Livestock are free range • Products are not tested on animals • All GMOs are prohibited According to Lorna Thompson, Australia and New Zealand Marketing Manager for multinational olive oil processing company Deoleo, an organically sourced product has “no traces of (synthetic) chemicals or pesticides, so reduces your consumption of food additives”. TO PAGE 44 By Emily Devon. ertified organic’ isn’t a simple term and has more weight than many people would assume. When I ORGANIC SEP, 2020 RETAIL WORLD 43 Be a ‘Bud’