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HEALTHY LIVING ageing. Each capsule is said to contain 20mg of royal jelly (claimed to be a natural rich source of amino acids and vitamins), and marine-sourced hydrolysed collagen (known to help promote healthy skin, hair, and nails). “Considered as one of nature’s best kept secrets, royal jelly is the sole diet of queen bees, aiding their vitality and longevity,” the company said. “Using these skin-enhancing properties, Egmont Health’s Royal Jelly and Collagen will become a part of every beauty devotee’s daily skin care routine.” The Vitamin C Manuka Honey Chews (RRP $10.49) are described as an “easy and tasty way” to support immunity and general wellbeing for the whole family. The chews contain vitamin C and “premium quality” manuka honey, which are both regarded as supporters of health and wellbeing through aiding immune function, boosting antioxidant properties, and relieving severity of cold symptoms. Egmont Health’s Propolis supplement (RRP $10.49) is claimed to contain 1000mg of propolis, which the brand says is a substance used by honeybees to protect the health of their hives. The brand adds that propolis provides “high levels” of antioxidant activity to support healthy immune system function and is also a “highly concentrated” source of flavonoids, which are found in plants and give fruit and vegetables their vibrant colours. “This product,” the company said, “is great for customers looking for an easy and natural way to increase their antioxidant intake and support their health.” For body and environment Gaga’s, according to founder Blaise Bourke, has noted that consumers who care about eating well also care about where their products come from and whether the packaging is environmentally friendly. “All our products are packaged in glass, which presents significant challenges, particularly in relation to pricing,” he said. “We’ve remained steadfast in our commitment to packaging in glass for environmental reasons, even though it can be difficult competing on price against plastic packaged alternatives. We overcome these challenges by continually focusing on why we package in glass and communicating that to our customers.” Before the advent of Covid-19, Gaga’s would regularly undertake in-store promotions to allow customers to try its products before buying them. “This isn’t possible at the moment,” Mr Bourke said, “so we’re supporting stores through social media to the best of our ability.” He adds that this platform allows Gaga’s to promote its stockists, which in turn promote its products. “It’s a win-win,” he said. Mr Bourke founded Gaga’s in 2014 with TO PAGE 42 OCT, 2020 RETAIL WORLD 41