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alcohol-removed alternative for all wine lovers,” he said. What sets Edenvale apart is said to be its alcohol removal process. “This,” said Mr Andrade, “begins by creating a traditional fully fermented alcoholic wine to ensure the finished product will hold on to the healthy antioxidants and vitamins delivered by the fermentation process. “After the wine is produced in its ‘normal’ form, Edenvale uses the latest spinning cone technology to remove the alcohol. “The spinning cone column, which has been custom modified for Edenvale’s specific requirements, works by spinning the wine through a column that separates the alcohol particles from the rest of the wine through evaporation. This is a totally physical process during which no chemicals are added to the wine. The alcohol is removed at a relatively low temperature, ensuring that the integrity and flavour profile of each alcohol removed wine varietal is not compromised. “Edenvale adheres to all the Australian wine standards throughout the wine making process to ensure a quality product and a real wine experience.” To increase awareness of Edenvale and non-alcoholic wines in general, the company offers category insights and works closely with its strategically aligned partners. “We also work to support key industry events on the retail calendar, such as health and wellbeing events in support of mindful drinking,” Mr Andrade said. “We use a mix of promotional pricing, marketing, and advertising support to elevate the brand and make the offer HEALTHY LIVING TO PAGE 44 OCT, 2020 RETAIL WORLD 43