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ALDI BACKS GROCERY SHOPPER AWARENESS CAMPAIGN ALDI has welcomed a national campaign by the ACCC and state and territory consumer protection agencies to help grocery shoppers get the best value for money. The national education campaign aims to increase grocery shopper awareness and use of the unit prices. According to ALDI, when the Unit Pricing Code was introduced in 2009, the retailer was already displaying unit pricing in its stores, so the decision to become a founding signatory was easy. “Unit pricing informed our customers how much they are paying for a standard measurement in grams or litres so they can easily compare products on a like- for-like basis,” ALDI said. “From day one of operations, our core differentiator in the market has been price. We have built a reputation for having the best priced groceries in Australia and we want our customers to clearly understand the savings that ALDI delivers to their weekly shop. Price leadership is one of our strongest competitive advantages and we can articulate this best through unit pricing.” ALDI Managing Director of National Buying Oliver Bongardt says as a market leader in the adoption and promotion of unit pricing, the retailer strongly supports the campaign to continue to inform Australian shoppers how to get the best value for money from every grocery trip. “Our commitment to the lowest prices will never change, so if our customers can quickly make informed decisions and understand the savings ALDI delivers to their grocery shop, we will proudly continue to support unit pricing,” he said. NEWS Smart Media Product content made easy Ingredients and nutritional information How do customers view your brand online? Do they have all the information they need to pick your product? Smart Media’s Content Creation service provides you with everything your customer needs. Country of origin Marketing Messages CONTACT US NOW NOV, 2020 RETAIL WORLD 9