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PRODUCT OF THE YEAR CATEGORY: Tea WINNER: Dilmah Australia, Inspiration Selection, $3.99 Dilmah Australia’s Dilmah Inspirations range includes a selection of gourmet black, green and oolong teas. The teas and infusions are available in pure, natural form or in “inspired” combinations featuring authentic, artisanal and ethical teas, flavours, herbs, roots and spices. Dilmah Tea Senior Executive Manager John Trovato talks about the new innovations and trends that retailers are seeing in this category currently. “There’s a real appetite from consumers with regard to the new innovative tea flavours,” he said. “This has been evident with retailers focus on delivering a range of flavour variants to meet the current consumer needs and attract new consumers to the tea category.” Mr Trovato discusses the unique factors of Inspiration Selection: “Each of our Inspirations is produced using real leaf tea, in a luxury biodegradable pyramid bag. “Our range is an experience, with perfectly selected herbs and expertly crafted tea and spice chai offering tea that’s infused with deliciousness and natural wellness.” Dilmah tea is very versatile, as it can be prepared and used in a variety of ways, he says. “Dilmah Inspiration Selection Rose with French Vanilla is best enjoyed straight, or with a dash of warm milk to taste,” he said. “Try this tea with honey, or use it as an ingredient in Rose with French Vanilla Macaron, or paired with raspberry and lychee as dessert, or served with dark chocolate for extra indulgence.” Mr Trovato says the Dilmah team is reflecting on this second award win in two years with excitement. “Our products are manufactured using the finest real ingredients, which you can see when opening the teabag: single origin and 100 per cent Ceylon tea, made the artisanal way,” he said. “Winning POTY highlights that consumers are seeking quality, goodness and taste in their tea.” of ready-to-use fertiliser on the soil. There’s no odour, no staining, no mixing, no mess and no fuss. “We’ve had an extremely positive response from consumers with sales exceeding expectations. Winning Product of the Year further echoes this sentiment.” CATEGORY: On the Go: Snacks WINNER: Fonterra Brands (Australia) Pty Ltd, Mainland Cheese & Artisan Crackers, $2.50 Mainland says it is catering to the significant growing trend of cheese snacking, with the category’s value up by 29.8 per cent to $190.7 million, according to Senior Brand Manager Caitlin Howard. “Mainland’s Cheddars are aged longer for a sharper, bolder taste and more crumbly texture, so they make a perfect fancier snack with sweet artisan crackers baked in small batches for a light crispy texture,” she said. “We’re proud of this acknowledgement and that consumers also think we’ve created a great on-the-go snack.” CATEGORY: Health Supplement WINNER: Vita Life Health, Immune Shot, $29.99 “Our Immune Shot combines innovative ingredients with a convenient on-the- go liquid delivery system,” Marketing Manager Nutritional Will Patris said. “In a post-Covid world, we’re seeing growing global demand for immune support propositions. Now more than ever, preventive health through functional foods is at the forefront of consumer health. “We’re delighted that consumers have chosen our new Vital Life Immune Shot as a winner.” CATEGORY: Meal Solution: Cook at Home WINNER: Old El Paso, Hard N Soft Taco Kits, $7 The Hard ‘n Soft Taco Kits include taco shells for those who love to crunch, and mini Tortilla’s for those who prefer soft. Hard ‘n Soft Taco Kit contains 5 Stand ‘n Stuff Shells, 5 Soft Tacos, Taco Spice Mix and Mild Taco Sauce. TO PAGE 38 NOV, 2020 RETAIL WORLD 37