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CATEGORY: Pet Supplies WINNER: Prime Pet Care Pty Ltd, 4Legs Natural + Wellness range, $5 Pet trends tend to mimic human trends, says Prime Pet Care Marketing Manager Olivia Ratten, citing health and wellness as an example. “So, there’s a lot of interest in sustainably sourced, fresh, local ingredients and high- quality supplementation,” she said. “Our products are loved by both dogs and their owners, because they’re made with natural, real ingredients that you can see. We’ve updated our recipes to include more fresh veggies and fruit. “We’re thrilled to have won Product of the Year in Pet Care for our new Natural + Wellness range.” CATEGORY: Male Grooming WINNER: Gillette, SkinGuard, $14.99 Gillette is addressing the issue of skin irritation that affects many men when shaving. “We’ve found as many as 74 per cent of Aussie men believe they suffer skin sensitivity when shaving,” P&G Grooming Australia and New Zealand Brand Director Ryan Edwards said, “We’re thrilled that our SkinGuard Razor designed for sensitive skin has won the Male Grooming category for Product of the Year.” CATEGORY: Household Cleaning WINNER: SC Johnson, Duck Extra Power Toilet Shield Ocean Burst, $5 Household cleaning products have attracted strong sales growth during the Covid-19 pandemic. “Products with disinfection capabilities with heavy-duty cleaning credentials have naturally been particularly sought after,” Marketing Director at Duck James Keep said. PRODUCT OF THE YEAR “I’m delighted Duck Extra Power Toilet Shield has been recognised as Product of the Year in this category. The recognition of this innovation highlights the consumer desire for simple cleaning solutions that work effectively, kill germs and smell great.” TO PAGE 40 NOV, 2020 RETAIL WORLD 39