Page 24 - Retail World March 2021

BRAND PROFILE FROM A HOME KITCHEN TO A WORLD OF PREMIUM FARE Quality Food World’s story is a journey from humble beginnings in a home kitchen to becoming an extensive force producing premium goods for an Australian and international audience. QBy Nicholas Rider. uality Food World was launched in the early 1990s, creating dips, antipasto and falafels. Since then, the company has grown steadily, endeavouring to bring “gourmet, healthy food” to Australians and the world. According to CEO Harry Shahak, Quality Food World has operated as a family-run business from “the first day we started in the kitchen of our home, selling the same tasty, nutritious foods that we make for our own families”. Today, the company has warehouses and sales teams across Australia as well as a global import and distribution network. Its range has greatly expanded, with thousands of product lines now offered and more than 25 brands across multiple categories. These are available at independent stores, supermarkets, delis and markets, as well as Coles and Woolworths. With such a wide range of brands (including Fifya, Olive Branch, Cheeseboard and Melbourne Cheese Company), Quality Food World believes its products can appeal to consumers across the spectrum. “Our brands span the gamut of the Australian consumer, and our following reflects that,” Mr Shahak said. “Having recently launched our online consumer presence, we’re already seeing our successes with different and varying consumer segments across Australia. We also consistently pursue cobranded promotional activities with customers.” “Everything that goes into a Quality Food World product, from the produce we select to the processes we use in making them, remains as close to nature as possible..” ‘Wholesome alternative’ Australian made and owned, Quality Food World products are said to be made especially for those who seek a wholesome alternative to many commercial foods. “Everything that goes into a Quality Food World product, from the produce we select to the processes we use in making them, remains as close to nature as possible: handmade from natural, raw ingredients without artificial additives or preservatives,” Mr Shahak said. “We import \[a variety of products\] from across the globe that cannot be found anywhere else in Australia, such as our sheep cheese coated in dry flowers imported from Spain, or our Mature Cheddar infused with whiskey that’s imported from Wales. “We also continue to create innovative products and set trends across the food sector with our range of low-allergen and vegan products, such as our range of vegan dips including vegan aiolis, tzatziki and taramasalata.” What’s next Quality Food World won’t share too much about its next steps, though what is revealed suggests these will be far from small. “Our next project remains very much under wraps” Mr Shahak said. “We’re incredibly excited to unveil this project shortly, so get ready to experience food in a way you’ve never seen before.” 22 RETAIL WORLD MAR, 2021