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WHAT’S NEW APPETISER FOR VEGANS, VEGETARIANS AND MEAT-EATERS Fifya Pâtés are a “delicious” appetiser made from the “finest” plant-based ingredients. Said to be great for entertaining with canapes, charcuterie boards or simply spread on toast, crackers or as a sandwich filling, Fifya Pâtés are ideal for vegans, vegetarians and meat-eaters alike as a healthy alternative to other pâtés or spreads. Fifya Pâtés are a “nutrient-dense” option packed with vitamins and minerals. Fifya Pâtés (RRP $9) are available at independent retailers in three varieties: Pumpkin & Carrot Pâté, Chickpea Pâté and Eggplant Pâté. RED ROCK DELI DIVES ONTO CRACKER SHELVES Red Rock Deli is launching a new range of Deli Style Crackers, made with “only the finest quality ingredients”. It’s also said to be, “baked until perfectly light and crispy and then generously seasoned with deli-inspired flavour combinations”. The three flavours available include: • Honey Soy Chicken • Sweet Chilli & Sour Cream • Cheddar & Parmesan. Additionally, the brand is also launching a new cheese platter staple, Gourmet Crackers, with a “light, crispy texture complimented with real baked-in ingredients”. Available in three flavours: • Murray River Pink Salt & Black Pepper • Sundried Tomato & Italian Herbs • Aged Cheddar & Caramelised Onion. Both ranges and all flavours are now available nationally. SMITH’S CELEBRATES 90 YEARS WITH LIMITED EDITION RANGE Smith’s is celebrating its 90th birthday this year and is bringing back Australia’s favourite flavours to mark the occasion. The Limited Edition ‘Bring Backs’ range features five Australian flavours: Crispy Bacon, Tasty Cheese, Garlic Bread, Sausage Sizzle and Loaded Baked Potato, all in the popular Crinkle Cut format. As part of the celebrations, there is a major consumer on-pack promotion to win instant cash and prizes, with a total prize pool of $1 million. The Smith’s 90th birthday campaign is also being supported with advertising across TV, digital, social, and out of home, in-store events, and PR throughout the year. APR, 2021 RETAIL WORLD 33