Page 30 - RetailWorld-May2021-Tobacco-Updated

MARKETING NEWS SNACK MAKER SWITCHES TO ALL RENEWABLE POWER Australians can now enjoy many of their favourite Cadbury, Pascall and The Natural Confectionery Co products, knowing they’re made using 100 per cent renewable electricity, says snack company Mondelēz International. The Australian arm of the company has partnered with a group of businesses across Victoria to establish a power buying agreement to source renewables from the Yaloak South Wind Farm, west of Melbourne. The shift, made at Mondelēz factories in the Melbourne suburbs of Ringwood and Scoresby in March, is expected to reduce the company’s total carbon emissions across Australia and New Zealand by more than 50 per cent and prevent nearly 40,000 tonnes of carbon entering the atmosphere each year. Mondelēz International Integrated Supply Chain Australia and New Zealand Director Mohamed Shalaby says the business is committed to making its products the right way and reducing the impact its operations have on the planet. “With brands that include Cadbury and The Natural Confectionery Co, we’re incredibly proud to make many of Australia’s most loved snacks right here in Melbourne,” he said. “Using 100 per cent renewable electricity for our two Melbourne factories reduces our carbon emissions significantly and supports our ambition to make snacks that are right for people and the planet.” The company says its factory in Scoresby produces a range of lollies that have been enjoyed by Aussies for generations, with old favourites including snakes, jubes and marshmallows. These are expected to benefit from the shift to renewables, alongside new products. Among the first new products to be made with renewable electricity is The Natural Confectionery Co’s Energy Sports Drink-flavoured jellies, which are now available in Coles. These jellies, in the “sports drink-inspired” flavours of Blue Lightning, Orange Blast and Lemon-Lime Leap, are the first to display the ‘made with 100 per cent renewable electricity’ claim on the back of pack A SMARTIE MOVE TO TOTAL RECYCLABLE PAPER PACKS Nestlé Oceania announced last month that its Smarties confectionery range has switched to recyclable paper packaging in Australia. While some Smarties packs sold in Australia were already in paper, the change means all plastic packaging is being replaced with new recyclable paper. The change is part of a global move that, according to Nestlé, makes Smarties the first global confectionery brand entirely sold in recyclable paper packaging, removing about 250 million plastic packs sold globally every year. While the Smarties range, including single serve cartons, share packs, bags and blocks, may look different on the outside, Nestlé says fans will find the same Smarties they know and love inside, with no artificial colours or flavours, and made with 100 per cent sustainable cocoa since 2013. “Shifting Smarties packaging to recyclable paper is an important step in realising Nestlé’s ambition to reduce our use of virgin plastics by a third by 2025,” Nestlé General Manager Confectionery Chris O’Donnell said. The paper used in the range is said to be sourced sustainably, including coated paper, paper labels, and carton board. The Australasian Recycling Label is included on all packs to raise consumer awareness and ensure Smarties consumers know how to recycle the packs. “Developing safe and convenient paper-based solutions for Smarties has required pioneering new materials and testing by Nestlé packaging experts at both our confectionery R&D centre in the UK and the Nestlé Institute of Packaging Sciences in Switzerland,” Mr O’Donnell said. “We also had to invest in upgrading all the factories that make Smarties. The paper packaging requires careful handling, so we needed to adapt our manufacturing lines to allow for the new formats.” 28 RETAIL WORLD MAY, 2021