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BRAND PROFILE STYLE, QUALITY, SUSTAINABILITY Sanpellegrino takes Retail World through what makes a fine quality mineral water. BTy Nicholas Rider. he quality of a mineral water, says Sanpellegrino Brand Manager Damian Giorgini, will depend on the site of its source and the nature of the aquifer, the porous rock through which the water trickles. He says that “just like wine, natural mineral waters have their own terroir” – or the unique environment of their source that provides their individual character. S.Pellegrino is described as a fine quality natural mineral water that flows from natural springs in Val Brembana at the foothills of the Italian Alps near Bergamo, Lombardy. “S.Pellegrino surfaces as perfectly sparkling and naturally enriched with mineral salts,” Mr Giorgini said. An estimated 30-year excursion inside the earth is said to mineralise the S.Pellegrino water through contact with underground rocks. “The water becomes naturally enriched in the process with mineral salts and trace elements, including the essential calcium and magnesium,” Mr Giorgini said. “Thanks to our addition of carbon dioxide (originating from a natural mine), S.Pellegrino water acquires its sparkles and signature perlage upon its arrival. This perfectly balanced added CO2 provides acidity and prolongs the now sparkling water’s sensation of scent and taste, finishing with a slightly bitter note, which made it famous and unmistakable throughout the world.” The Sanpellegrino range S.Pellegrino Sparkling Water According to Mr Giorgini, since S.Pellegrino’s founding in 1899, it has been an iconic symbol of Italian style, fine food and fine living. “It’s there to refresh those precious moments shared with friends and family at home,” he said. “It stands proudly on tables of some of the world’s most famous restaurants, and it does it all with that certain sparkling style and typical Italian elegance. “S.Pellegrino spreads a distinct taste of Italy around the world, a taste of a place where every moment is considered precious.” S.Pellegrino Essenza S.Pellegrino Essenza is “specially crafted” from Sanpellegrino’s sparkling mineral water. It’s described as light and refreshing with a twist of Mediterranean fruit flavours, and is claimed to contain zero sugar, zero calories, and natural fruit flavours. S.Pellegrino Essenza is available in the flavours of Lemon & Lemon Zest, Tangerine & Wild Strawberry, and Dark Morello Cherry & Pomegranate. S.Pellegrino Italian Sparking Drink S.Pellegrino Italian Sparking Drink is promoted as a classic favourite made with only 100 per cent Mediterranean fruits that are carefully selected by Sanpellegrino. Flavours include Aranciata, Aranciata Rossa, Chinotto, Clementina, Limonata, Melograno & Anacia, and Pompelmo. Acqua Panna Discovered in 1564, Acqua Panna is a natural mineral water that is “light” in taste and “pleasingly soft on the palate”. “The velvety quality of this water makes it the perfect accompaniment for fine foods and wines, which is why it’s so popular among discerning food enthusiasts,” Mr Giorgini said. He adds that Acqua Panna is bottled at the source in Tuscany, with its origins providing “a unique composition of minerals for a great taste”. “You can always rely on this smooth, crisp and balanced bottled water to bring an extra layer of refinement to your own table,” he said. Addressing sustainability In April, Sanpellegrino pledged to achieve carbon neutrality in all of its operations by 2022. The company says this means reducing and offsetting carbon dioxide emissions in the key areas of production, packaging, logistics and natural capital. “S.Pellegrino and Acqua Panna have been working for years to reduce energy consumption in our production plants,” Sanpellegrino said in a statement. “Using energy exclusively from renewable sources, we have reduced CO2 emissions by around 60 per cent over the last nine years. What’s more, S.Pellegrino will soon open a ground- breaking new green ‘factory of the future’, built using locally sourced materials and featuring energy efficient lighting and a rainwater recycling system to make it a ‘zero water impact’ facility.” In terms of packaging, Sanpellegrino notes that all its bottles and cans are made of 100 per cent recyclable materials. In addition, the company is increasing the use of recycled plastic in its bottles and the wrapping of its multipacks. When it comes to logistics, Sanpellegrino has committed to reducing associated emissions. For instance, this is being achieved through “innovative” means of transport (for example, Sanpellegrino’s fleet of vehicles fuelled by LNG, said to be the fossil fuel with the lowest carbon intensity). Sanpellegrino says it is also committed to the sustainable management of shared water resources, as demonstrated by its certification with the Alliance for Water Stewardship. 14 RETAIL WORLD JUN, 2021