Energizer Household Products is introducing Energizer EcoAdvanced, claimed to be the world’s first AA battery made with four per cent recycled content by total weight, up to 10 per cent of a key active ingredient. EcoAdvanced is Energizer’s highest-performing alkaline battery, while creating less impact on the environment.
“Industry experts long believed it was impossible to create a battery made with recycled batteries while maintaining performance,” Global Chief Marketing Officer Michelle Atkinson said. “Our scientists welcome a challenge and have spent the past seven years creating just that – Energizer EcoAdvanced – our highest-performing alkaline battery and the world’s first AA battery made with four per cent recycled battery material.”
Energizer scientists created proprietary partnerships and an innovative approach that refines and transforms recycled battery material into a high-performance ingredient, which, used in conjunction with energy rings, results in a long-lasting battery that has less impact on the environment, requiring less mining of virgin material in the manufacturing process and reducing the amount of batteries required to power devices, resulting in less waste.
“As the category leader, the Energizer brand challenges, leads and redefines what’s possible,” Energizer Global Director for Product Development Kelvin Belle said. “We anticipate consumers’ needs and deliver innovative solutions so consumers can enjoy and accomplish more than they imagined possible.
“Our most recent research has shown us that battery consumers have expanded their definition of high performance beyond long-lasting to include quality, reliability and responsibility. EcoAdvanced delivers on the expanded definition by introducing another world’s first: high-performance AA batteries made with four per cent recycled batteries.”
Ms Atkinson said Energizer’s future innovations will continue to reduce the impact its batteries have on the environment.
“By 2025, our vision for Energizer EcoAdvanced is to increase the amount of recycled battery material tenfold to 40 per cent,” she said.
Energizer EcoAdvanced will soon be available at leading retailers nationally in Australia.
RRP: AA 4-pack, $9.99, AAA 4-pack, $10.49 now line priced with AA, $9.99, AA 10-pack, $16.79, AAA 10-pack, $16.99 now line priced with AA, $16.79.
Website: www.energizerbatteries.com.au.