Marketing News

Nutri-Grain’s unstoppable campaign

Media Release 14 February, 2020 Nutri-Grain launches a larger than life campaign featuring eight-time world BMX champion Caroline Buchanan via Wunderman Thompson Nutri-Grain has launched its 2020 ‘Unstoppable’ campaign via creative consultancy Wunderman Thompson. The campaign features eight-time world BMX champion and two-time Olympian Caroline Buchanan, an athlete with unstoppable …

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Encouraging fresh eating with Coles Stikeez

Coles and Coles Express have bought back Fresh Stikeez collectibles campaign, including a brand-new national healthy eating program to help Aussie parents get their kids to eat a balanced diet. Stikeez Fresh Friends features 24 new characters, inspired by fruit and veggies. However, this year Coles includes different food groups …

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Health and wellbeing: it starts at manufacturing

Health and wellbeing is not only a social trend but also a growing trend within retail as food manufacturers seek to create products that meet consumer needs. Weight management is a concern for many Australians. According to the Australian Institute of Health and Welfare, two in three adults were overweight …

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Condom company offers new guide to SKYN-timacy

SKYN has launched its first Places of Intimacy Guide, which has been curated in partnership with GQ Magazine and Condé Nast. The guide features 30 luxury boutique hotels with reviews from 10 couples spanning Australia, the US, Brazil, the UK, Poland and France. Jeyan Heper, CEO of LifeStyles Healthcare, SKYN’s …

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IGA’s exclusive ready meals take home award

IGA’s exclusive ready meals have been awarded ‘Ready Meal of the Year’ at the National Food & Beverage Industry Awards. Metcash and Creative Food Solutions’ Appetite for Healthy range, stocked only at IGA, has been awarded top spot in the Ready Meal of the Year category at this year’s National …

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Record year as Product of the Year 2018 heads into research phase

It’s been a huge year for Product of the Year, with a timetable change and a record number of entries from new retailers and brands. The Product of the Year Jury Panel (which includes Retail World Managing Editor Lorna Gloria, Retail Pharmacy Managing Editor Marcela Araneda and Channel 9 personality Lisa Wilkinson) …

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Unilever dominates with 13 brands in Kantar Worldpanel global top 50

Thirteen of Unilever’s brands have been awarded spots in the Kantar Worldpanel’s top 50 most chosen FMCG brands. The analysis of FMCG brands covers around one billion households and 300 billion shopper decisions across 39 countries. This data then measures which brands are being bought by the most consumers, most …

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Four’N Twenty campaigns to ‘save our slang’

Four’N Twenty will launch a campaign promoting Australia’s 70 most popular slang terms, as part of the Aussie meat- pie maker’s 70th-birthday celebrations. Words such as ‘bloke’, ‘bogan’, ‘grouse’ and  ‘Straya’ are likely to feature. “As a nation, we’ve always had a way with words,” Four’N Twenty Marketing Manager Mario …

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Kiwi peanut butter gets Aussie-origin labels

New Zealand owned and operated company Pic’s Peanut Butter has been granted an Australian country-of-origin stamp as it exclusively uses peanuts from Kingaroy in Queensland. “We want to be the best-loved peanut butter in the world, so it’s a no-brainer choosing to use the best peanuts on the planet,” Pic’s …

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