Along with reaching significant records in December, Hi-Chew is introducing two new peg bags to its product line.
One is a 90g Soda Pop mix, featuring Cola and Lemonade flavours. The second is a 90g Yoghurt Mix, with Plain, Strawberry, and Blueberry flavours.
“We had record sales in December,” says Managing Director of Moringa Asia Pacific Co., Terry Kawabe.
“In New Zealand, where we’ve been selling for years, sales have roughly tripled since 2017.”
Hi-Chew has produced an expanded marketing campaign, streaming on TV channels, as well as YouTube, Facebook and Instagram.
Hi-Chew is ranged at 270 Coles stores nationwide in Australia, as well as 37 Daiso shops.
In New Zealand, the fruit chews are sold at various retailers nationwide, including Pak ‘n Save and New World.
“Hi-Chew has a proven inventory of nearly 200 flavours, and these new products have sold very well in other markets,” says Managing Director of Australian distributor Grocery Corporation, Anthony King.
“Young buyers like to try new things, and creative products like these are exactly what they’re searching for.”
Other stick flavours include Grape, Strawberry, Green Apple and Mango, plus peg bags of Original Mix (100g Grape, Strawberry, Green Apple) and Sweet & Sour (90g Lemon, Grapefruit, Watermelon).