IGA has announced the launch of its Locals Matter Community Program.
According to the retailer, the new program allows shoppers to access exclusive offers and content, promotions and inspiring tips and tricks that “matter to the locals”.
“IGA’s network of 1400 independent family-owned businesses have long sat at the heart of communities across Australia, supporting the locals wherever possible,” says IGA.
“The Locals Matter Community Program has been designed to build on this support, providing a further commitment to support local communities as only IGA Retailers know how.”
The program has been developed with the help of a consumer study conducted by IGA as part of its ‘Aisle Chat’ research. This, says IGA, identified the things that really matter to shoppers.
The research found healthy living (63%), the environment (71%) and thriving communities (66%), were the three most important social issues for IGA customers.
Signing up and benefits
IGA shoppers can sign up to the Locals Matter Community Program for free.
From there, they will be able to access healthy recipes, community initiatives, exclusive content, and promotions that “matter to locals”.
“From no-nonsense healthy eating tips and tricks from IGA’s nutritionists Anna and Alex from @thebitingtruth, to tips on reducing waste and how to thrive in your local community, whether it be nominating local organisations to win a defibrillator, celebrating your neighbours, or finding easy ways to support local charities, there’s something for everyone,” says IGA.
Metcash General Manager Marketing Tracy Wilson says the Locals Matter Community Program aims to meet the evolving needs and interests of local shoppers.
“IGA retailers have and always will sit at the heart of their local communities, giving back and supporting local families, producers, suppliers and charities wherever possible,” she says.
“The Locals Matter Community Program is an extension of this vital support and provides the wider IGA community one place to go for the information they need on what matters the most to them. We are excited to continue to build on this throughout 2021 as we continue to support our local communities.”