Coles is set to celebrate all things Tasmanian as part of a landmark partnership with the state government. The partnership will see the official Brand Tasmania trademark used to promote locally made products in Coles supermarkets across the state.
Coles says this is the first time a major retailer has adopted the Tasmanian mark for the promotion of Tassie-made and grown products. Under the terms of the partnership, the Tasmanian mark will be displayed within stores to alert shoppers to hundreds of quality local products.
Tasmanian growers, producers, makers and creators are also being encouraged to adopt the Tasmanian mark on their own packaging to help raise the profile of their products, both in Australia and overseas.
Coles’ Tassie suppliers
When you buy Tasmanian produce, says Tasmanian Premier Peter Gutwein, you know you’re buying “the best of the best, all underpinned by our environmental sustainability, quality control and strict biosecurity”.
“The Tasmanian mark is a demonstration of this quality and of the magnificent products we create for each other and for the world, and it will now feature on many products in Coles supermarkets,” he says
Coles’ Tasmanian-sourced GRAZE lamb, available at Coles supermarkets across the country between February and August, will be one of hundreds of products highlighted in-store through this campaign.
Ashgrove Cheese, a family-owned dairy farm in Elizabeth Town which creates a selection of milk, butter and cheeses will also join the campaign, as will Tasmania’s oldest commercial bakery, Cripps. Cripps first opened its doors in 1878 and now supplies fresh bread, bread, crumpets, rolls, buns and muffins to customers across the state from its bakeries in Hobart and Launceston.
Tasmanians encouraged to shop local
Coles Regional Manager John Carrington says buying local products is an important way to support Tasmanians who worked tirelessly to build their businesses while helping feed the nation.
“I encourage everyone to look for the Tasmanian mark in Coles supermarkets across the state and get behind our local producers that add so much to our economy and our way of life,” he says.
Brand Tasmania Chairperson Nick Haddow says Tasmanians love to shop local, and the Tasmanian mark at Coles is one way to help them do just that.
“Every Tasmanian product tells a story of determination, creativity, and imagination, whether it’s from one of our small artisan producers or more established businesses,” he says.
“We encourage everyone to get to know the farmers, the entrepreneurs, and the families behind every sip and every bite.”